Alan Hamor - 2009-10-10

Pricing your product or service can be a very complex process. Using the timeworn “keep it simple” theory, we have narrowed down pricing strategies to a handful of key components and guidelines. They may be simplistic, but they could be great reminders for when you are making your pricing decisions.

Alan Hamor - 2009-10-10

The essential piece to creating effective sales strategies is to understand why customers buy from you. How do you know? Feedback from your existing customers is a great way to find out. Ask the right questions and you may be surprised by the answers you receive.

Alan Hamor - 2009-10-10

Smart customers have budgets; smarter customers think ROI. They’ll be looking at the return on any investment made in your products. Their budgets may be getting in the way of closing your sale, but you can use the ROI mindset to your advantage. How do you build smarter customers and get past the budgetary obstacles at the same time? Show them cost-saving solutions that generate real return – and that pay back their investment in short order!

Alan Hamor - 2009-10-10

Small businesses sell most of their products or services to customers and clients within thirty miles of their main location. Local advertising, then, is a natural cornerstone for their marketing plans. But even local ads cost real money, so how does the average small business gain attention without draining their wallet? By joining forces with other businesses in their community, that's how.

Alan Hamor - 2009-10-10

You have limited dollars to spend, you have tried every other way to market and promote your company's products and you know that you need something new. So where do you go to get the most bang for your advertising budget? Go online where the costs have become lower, the targeting technologies have become better and where media sellers are VERY happy to see an advertiser! Here are some tips on planning a campaign, creating an ad, targeting and purchasing Internet advertising.

Alan Hamor - 2009-10-10

Most smart businesses market their products or services based on traditional methods - within their industry and within their region. It is how they go about this marketing - the little things - that makes them even smarter.

Alan Hamor - 2009-10-10

Email marketing is a great tool, but it is not the Holy Grail of marketing. When a leading research firm predicted in 2000 that each American would receive more than 10 unsolicited commercial emails daily by 2007, it seems they were wrong only about the timing! What are the smart marketing steps your business can make to help stop the plague of spam?

Alan Hamor - 2009-10-10

Email is a great and fairly inexpensive way to stay in touch with your customers. What happens when your customer’s email changes…and they forget to tell you?

Alan Hamor - 2009-10-10

A written proposal is often the first impression your business makes. It pays to make the best one you can.

Alan Hamor - 2009-10-10

You never get a second chance to make a first impression. Make that first customer service interaction work for you by following these six basic steps.